Wednesday 18 May 2011

Bonding gets a new meaning


“Am bored, need a coffee break”, sounds familiar? Welcome to the age of cushion comforting social networking.  Facebook takes the cake when it comes to connecting and bonding in the virtual world, an all encompassing by-product of Harvard dropout Mark Zuckerberg. It is surely the first utterance by a spiked hair teenager, before he even memorizes his history lessons correctly.    The addiction isn’t restricted to any age-group, as you do an advanced search you will be surprised to be filling your family tree faster than you ever imagined.

The quantity (minus quality) of your friend list determines your popularity quotient.   The zillion applications keep you occupied on a lazy day, you will be surprised to find out that you were an old witch in your last birth and will be a billionaire in the coming 10 years, and it doesn’t stop here, some apps also predict your hair colour according to your personality type, whether you are your friend’s best friend or worst enemy, the name of your lover in your past existence, and the list is endless.

Self-obsessed souls (me included), splash their pictures at every occasion, right from baby christenings, marriages(obviously), honeymoon(2nd, 3rd, 4th….), picnics and every possible event worthy of being captured and preserved. Infact these days, pictures are taken in a manner which is Facebook worthy.  You can’t get any more clandestine than changing your current status, and proclaiming your commitment, to your beloved by announcing to the world that you are one. 

Anybody who is a somebody loves to give their views on status messages, best messages should indeed qualify for a Best Comment award.  RSS feeds would surely feed any comedian with enough hilarity to last a lifetime.   

You will never miss being a farmer, thanks to the Farmville application, you can be busy milking cows, raising sheds, trading elephants, and everything is a possibility in this virtually imaginative world.  Your secret desires of being a part of the cult mafia are also fulfilled as you can gang up against your friends using the Mafia Wars application. It is a boon to marketers as studies are being specially conducted to test its viability as a lucrative marketing tool.  The debate on its existence, whether it qualifies as just another fad or is here to stay remains a question mark.  As long as it can maintain its flavour of innovation and keep the interest alive, members do not mind being just another face on this book.




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